FRACTIONAL MARKETING
a personal cmo
STRATEGIC MARKETING DIRECTION AT A FRACTION OF THE COST
WHAT IS FRACTIONAL MARKETING?
Fractional marketing is like having access to a seasoned Chief Marketing Officer (CMO) on a part-time basis. Instead of hiring a full-time CMO, fractional marketing allows businesses to tap into the expertise of a high-level marketing strategist for a fraction of the cost. This approach offers flexibility, scalability, and access to top-tier talent without the commitment of a full-time hire. It's a cost-effective solution for businesses looking to elevate their marketing efforts with strategic guidance and leadership.
Why use it?
You get the expertise to plug seamlessly into your business, to help fine tune and deliver management goals without the hefty price tag of a full-time executive. At Melin Media, we specialise in offering fractional CMO services to businesses seeking to maximise their marketing potential while optimising costs.
Here's why fractional marketing is invaluable:
Expertise On-Demand: Gain access to top-tier marketing talent precisely when you need it. Our fractional CMOs who are CIM MCIM Chartered with years of experience and a wealth of industry and academic knowledge to the table, providing invaluable insights and strategic direction.
Cost Efficiency: Why pay for a full-time CMO when you can access the same level of expertise at a fraction of the cost? Fractional marketing allows you to allocate resources efficiently, investing in strategic guidance to the elements that need it without breaking the bank. We offer specific audits to self regulate where you are best spending your money.
Flexibility & Scalability: Whether you're a startup looking to establish your brand or a seasoned corporation aiming for expansion, fractional marketing offers the flexibility to scale your marketing efforts according to your evolving needs.
Fresh Perspectives: Our fractional CMOs bring a fresh set of eyes to your business and marketing strategies, challenging conventions and driving innovation. By leveraging diverse perspectives from different scales, industries and academia, we help you stay ahead of the curve in an ever-evolving market.
Measurable Results: At Melin Media, we're committed to delivering tangible results. We work closely with your team to set clear objectives and KPIs, ensuring that every marketing initiative is aligned with your business goals.
CASE STUDIES IN PRACTICE
Our most recent client case studies involve 2 very different perspectives.
Client A is a self made entrepreneur with a hugely successful construction enterprise who wants to solidify his position ready to expand. He needed clear brand direction aligned with his management goals, from brochures to web audits and clear sustainable product strategies, sponsorships and alliances to elevate his brand value.
Client B is a large CIC who have a 100 year history and needed a ‘boot camp’ to deliver new direction and inspiration both internally and externally.
These jobs were both completed from brief to delivery within 2 months.
A forward program was devised to support their new team. Including adhoc consulting sessions, alongside our digital team to onward manage their SEO, Content and Social strategies at a lower cost that our CMO’s, but with the trust and knowledge that comes from the same team.
Our experience makes the process seem easy .. it took us 30 years to become this effective, built on a knowledge of working with a wide spectrum of industries and people.
we get things done
BOOK A CONSULTATION
We would love to see how we can help you.